'Cause Life is a Family Affair
This west coast builder had a clear, distinct message that is evident in the name of these luxury family townhomes. Located in the scenic coastal mountains of Maple Ridge, British Columbia, everything about this residential development was designed with families in mind: location, architecture, amenities, home layouts; even their parking. This is small town charm and a family-friendly attitude with a (slightly) city slicker address.
As the sole copywriter on the project, my task was to craft compelling copy that acted as a buoy for the development’s family-centric approach while remaining faithful to the area’s downhome roots.