When Eminence Organics introduced their Arctic Berry Peel & Peptide Illuminating System, the company decided to shoot a series of digital how-to videos for their YouTube channel, which would be hosted by their lead skin-care trainer.
The challenge for me was figuring out how to craft audio-visual scripts for a creative team unfamiliar with the medium, and a host who wanted the freedom to ad-lib rather than memorize pages of text.
I began by crafting a salient and easily recognizable intro and outro. After this, I set about prioritizing what the Eminence team felt was essential information about these new products and I incorporated a voice-over, which gave the host the option of reading any written text directly from the script. Eliminating the need to memorize long passages of text made for more natural read and a much more enjoyable experience for the host, which translated nicely on camera.
The first video in the series has over 8k hits on YouTube and can be seen here.